Activision responds to flood of dislikes for Call of Duty: Infinite Warfare trailer0 Comments
Video gamers share a level of passion, of dedication, and of outspoken criticism that is largely unheard-of outside of the realms of movies and television. Gamers, no matter the type, get so into their preferred media that they often become blindly devoted to a cause, sometimes even to causes that aren't necessarily beneficial to themselves nor to the industry.
That's a relatively kind way of addressing what's happening with the YouTube trailer for Call of Duty: Infinite Warfare. Gamers have taken to hitting the trailer's dislike button en masse, often (and perhaps even predominantly) in disregard to their actual feelings for the game. It's been such a distinct phenomenon that Activision CEO Eric Hirshberg was approached by an analyst during an investor's call and asked what the situation was. His response was surprisingly optimistic:
"We’ve seen this in the franchise before," Hirshberg said. "The reveal trailer for Black Ops II, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that, of course, went on to become our most successful game ever."
The saying often goes that any press is good press, and there can be no doubt that the trailer (which currently has over 9.5 million views and over 525,000 dislikes) has been seen by a gigantic chunk of the population. Considering that there are only 208,000 likes on the trailer so far, glass-half-full types could surmise that the rest of the clip's viewers are perhaps on the fence with their feelings toward the title. Even considering the overt negativity, that's pretty impressive.
Activision Responds To The Call of Duty: Infinite Warfare Mass-Dislike Campaign, Kotaku