Bud Light drinks up to eSports, initiates Bud Light All-Stars program0 Comments
The eSports scene has been garnering plenty of high-profile sponsors lately, such as billionaire Mark Cuban. Now, Bud Light is joining to cash in on the multi-million dollar phenomenon, announcing that they will sponsor a new eSports program. Christened as Bud Light All-Stars, their roster will consist of players spanning numerous professional gaming titles such as DOTA 2, Counter-Strike: Global Offensive, Heroes of the Storm, and Hearthstone.
Currently, they’re casting a vote for their preliminary candidates, which will be announced at the DreamHack Austin event on May 7. The beer company stated that they were reviewing players alongside “experts in the field.” As for the final roster, that’s up to the community. Bud Light also stated that fans will have “full control” through a future voting process, and during E3 on June 14, five players with the most votes will be officially added to the roster. It will be broadcasted live through their Twitch channel.
The five that are selected will participate in eSports events, host Twitch streams throughout the summer, and showcase in a behind-the-scenes series from Machinima. The Bud Light-All Stars will also compete in TwitchCon 2016 in October via three-round elimination tournament. In an official statement, Bud Light VP Alex Lambrecht discussed his excitement for their latest venture.
“Bud Light has always been the beer that sports fans--regardless of what they're watching--reach for and enjoy together,” Lambrecht said. “Esports is a new and exciting frontier for us and we're looking forward to providing another opportunity to bring fans around the country together to cheer for their favorite athlete.”
Bud Light Getting Into eSports With New "All-Stars" Program, GameSpot