Data suggests Miitomo is a financial success0 Comments
Miitomo, Nintendo's first foray into the mobile market, has been a surprising success since its launch in March. The number of people downloading Miitomo is steadily increasing, and existing members seem to be sticking with the app, using it on a regular basis to check up on their ever increasing friend lists.
A recent survey also checked up on how the app is performing as far as in-app purchases are concerned. Conducted by SurveyMonkey Intelligence, the survey showed that Miitomo made $40,000 daily between March 31 and April 7 from in-app purchases across both iOS and Android. While that may pale in comparison to major mobile titles like Clash of Clans, it's also worth noting that Miitomo doesn't barrage players with ads, and it's perfectly possible to enjoy the game without having to resort to making purchases in the game — a trait that most of Miitomo's bigger competitors do not share.
While $40,000 a day is chump change to a company of Nintendo's size, the video game giant has other plans for Miitomo. The app is mainly intended to raise awareness of Nintendo's other video game platforms and IPs. In an inteview with Time last year, former Nintendo president Satoru Iwada said of Nintendo's mobile efforts, "[W]e will be able to develop and operate software which, in the end, will not hurt the value of Nintendo IP but, rather, will become an opportunity for the great number of people around the world who own smart devices—but do not have interest in dedicated video game hardware—to be interested in Nintendo IP and eventually to become fans of our dedicated game systems."
That's pretty smart marketing, if you ask me. Not only that, Miitomo also pairs with the new My Nintendo points system, meaning Miitomo Coins earned in Miitomo can be cashed in for discounts on other Nintendo titles. With all of that considered, Miitomo can only help Nintendo's sales if the app proves to be a continuous success.