GameStop is now a video game publisher0 Comments
GameStop has been the dominant force in video game retail sales for a while now, but those sales are declining. What does a company do when faced with frightening trends such as shifts in consumer behavior?
Well, they've officially added game publisher to their list of roles. This publishing arm of the company is known as GameTrust and will focus on "smaller titles" (i.e. games with a budget under $15 million).
We basically already saw the signs of GameStop tiptoeing toward publisher status; earlier this year they announced their move to publish Insomniac Games' Song of the Deep. No other games have been announced as of yet, but GameStop did reveal some key developers who have signed on with GameTrust. These include Frozenbyte, Ready at Dawn, and Tequila Works. Will GameTrust affect the development of these titles? That's not the case, according to this statement from GameStop:
"Unlike a traditional video game publisher, GameTrust is not part of the creative process. Instead, it is focusing on discovering creative and fun games from innovative independent developers that can benefit from GameStop’s expertise and retail channels to support marketing and connecting their games with a broader global audience.”
Gamers will easily be able to find GameTrust-published games as GameStop intends to provide exclusive shelf space for these titles in their stores. It makes sense the company would want to highlight games which they published. Although not explicitly stated, it's assumed these upcoming titles may also be GameStop exclusives with regard to physical copies. It's an interesting move for the company and we will be watching how it all plays out.