Mad Catz contracts expiring for key players0 Comments
The fighting game scene is serious business for companies looking to draw and retain brand recognition with fans. One well-known sponsor in this community is Mad Catz. They've got sponsorships on multiple players, but it looks like the future of these partnerships may now be in flux.
Team Spiritzero took the time to chat with Team Topanga — including Kenryo "Mago" Hayashi and Hajime "Tokido" Taniguchi. These members were both sponsored by Mad Catz, but have confirmed that their contracts both expired back in March. They have not received word from the company about whether or not they will be renewed.
Why is this such a concern after years of sponsorship on the part of Mad Catz? Unfortunately, the company has found itself very strained in the past year. When Rock Band 4 originally launched, they were tagged as the peripheral manufacturer. This would have been great if the game were a resounding success, but that didn't end up being the case. In February, Mad Catz announced they had cut 37% of staff in a restructuring effort.
Then, to add insult to injury, Harmonix swapped peripheral manufacturers from Mad Catz to Performance Designed Products in March. Since then, the company has been quite mum as to their health. There is a bright side to this for fighting game players. Even if their sponsorships with Mad Catz are over for good, there are many other companies out there looking to sponsor skilled players. Hayashi and Taniguchi will probably not have to wait long at all before they begin receiving new sponsorship requests.