PlayStation VR demos coming to soon to GameStop0 Comments
Despite recent and rapid gains in popularity, virtual reality technology is still a budding enterprise. Loads of consumers have spent their cash on the likes of the Vive or the Rift, likely with a resolute faith in the technology, but for the rest of the gaming public, VR is something that needs to be experienced first-hand before purchase. Until now, checking out VR systems was reserved for those lucky enough to go to trade shows or have a friend with a headset, but according to news from a recent investor's meeting, players will soon be able to check out PlayStation VR at their local GameStop.
According to a report from Fortune, Sony Interactive Entertainment's marketing vice president John Koller told GameStop investors and executives that the company intends to offer consumers over 500,000 in-store demos between June and December of this year. The goal, simply put, is to give players a glimpse of what they can expect with the technology. And according to Paul Raines, CEO of GameStop, the PlayStation VR is well-suited for display in their stores.
“We’ve played all the VR that’s come through our office," Raines said, "and the setup time for PlayStation VR is significantly easier and the space required to demo is small, so I expect we’ll have a lot of demos in stores, unlike the Oculus or HTC.”
Of course, GameStop isn't just helping Sony out of the kindness of their hearts — according to Rob Lloyd, CFO for GameStop, VR hardware and software is projected to earn $15 billion in the coming years, and by attracting consumers interested in the technology, GameStop could account for 20% of all sales — a grand total of around $3 billion in revenue.
GameStop PlayStation VR Demos Key to Sony Marketing, Fortune